Web directories are effectively an online catalog of links which are split into specific categories or topics. A well thought out listing on one of the better quality directories can offer several benefits to the site owner. Here are four of the main points to consider:
Helps to get a website indexed
The main search engines (Google, Bing, and Yahoo) are constantly sending spiders or crawlers to search for the latest web pages appearing online. If you have just launched a new site and want to attract the attention of the search engines, then a quite effective and easy way of doing this is by adding your link to the ideal category on several of the web directories. Search engines frequent the directories multiple times a day as the sites are generally updated on a very regular basis.
Improve search engine rankings
Most online directories offer a home page or deep-linking one-way link which is beneficial for any search engine optimization (SEO) promotion. The search engines often look at the quality and number of incoming links to a site when determining its ranking position in the search results, so the directories are certain to help boost rankings in a SEO campaign. Also, if you are submitting your site to several web directories, it helps to look for one-way links as these are seen as more valuable than the reciprocal links (exchanging links with another site).
Target specific keyword phrases
When submitting your site to a web directory you have the opportunity to offer a descriptive title and description. When it comes to completing this important information, you can use a key phrase that you are targeting in a marketing campaign. This makes for a very easy way of acquiring quality links. It isn’t always a simple process of acquiring the right links to a web page which target a particular keyword and the directories serve as a highly effective medium for gaining such links.
Most Web directories are free to use
Considering the wide range of benefits that might be gained from using the web directories, it is pleasing to know that there are many quality directories that can be submitted to free of charge. It can benefit to submit your site to as many of the high quality SEO friendly directories as you see fit. In searching for the right directories, it can also benefit if you use the ones that are human-edited as you can be certain that the directory is of high standing.
There are plenty of sources you can turn to to get traffic to your CPA programs online and offline. It will be up to you in determining whether or something is worth promoting online or worth promoting offline. I think it would be in your best interest to promote these programs offline since people are so fixated on the internet.
There are some places you can promote your CPA offer offline. One method is placing door hangers on the door knobs in your neighborhood. This isn’t really something people do that often because it’s so “traditional” I guess but it’s a great way to get some traffic to your site.
You can make your own door hangers or you can purchase a package from a company online or offline.
Depending on what you are promoting, you can hand out flyers to people around the neighborhood as well. Maybe you can set up a booth at a park event and hand out some information about the program you are promoting.
Maybe you are getting paid for sending leads to a job directory like Monster.com. If that is the case, then you can definitely hand out some information at the un-employment office or around the streets.
I know this is a bit of work, but I guarantee you that most of the online marketers aren’t even focusing on the offline world of advertising. Since you are promoting a CPA offer, all you have to do is send the traffic to the site and have them fill out information. You can even incentivize the leads if the CPA network allows you to do so.
If you aren’t comfortable with advertising your cost per action programs offline, then let’s focus our attention back online.
Classified ads are great place to promote your CPA offer. I like to use classified ads because you can reach narrowed audiences in the available categories. The categories you promote on will determine the quality of traffic and the quality of leads you are going to get.
If you promote to the wrong people then you will be wasting your time. The best thing to do is to make sure the CPA program and the classified ad categories are a 110% match.
If you are getting paid to send leads to a clothing and apparel site, then you will need to submit an ad in the for sale section of the platform.
What is “CTA”, call to action? This is a term that means creating an action step for your website visitor once they have reached your site.
Nothing is worse than having a business website look so clean and professional, and yet have no call to action on the top part of the site.
Without much discussion, I’ll get right into 3 quick tips to create call to action on your site for more leads and profits.
1) Have a phone number at the top right
This is absolutely vital if you are a business owner, after a visitor sees what you have to offer, the next step for them should be to take action by calling your office.
Tip: If you blog or don’t want to provide a phone number, have a quick link to your contact page where you’ll have a contact form.
2) Create a proper content funnel
If your site is more content intensive, or even if you have a business blog, you want to guide your visitor to take action after reading each post you have written.
Tip: Some of the beat practices are to have an email optin form or showcase of related posts to have the reader stay on your site.
3) KISS – keep it simple stupid!
Don’t make it hard for your customers to contact you or make a purchase online. The KISS method, meaning keeping it simple stupid!, should be implemented on all your web site pages to keep conversion rates higher and create action from your visitors.
Take a test, try to navigate through your website and see if it takes more than 3-4 steps to take action (like getting to a contact form, or going from product review to purchase complete). You can be surprised at what things you start to notice on your site that could annoy your visitor and make them leave. If you can’t get in the mindset of seeing your site as a visitor, have friends or family look at your site for you. They can often reveal many aspects of the site that could be improved, that you would have otherwise not noticed.
Tip: Using services like Clicktale allow you to see video walkthroughs of your visitors, allowing you to directly see how your visitor interacts with your site. This can be somewhat of an expensive service for some, but can provide dramatic positive results for all who use it constantly and properly.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.